A united global voice for public media

There has never been a better opportunity, nor more urgent need, for public media organisations to come together and advocate for their shared principles.
The core values of public media journalism underpin informed democracy. These are the values that build and sustain public trust in media.

Media freedom is being eroded worldwide and trust in media is at an unprecedented low. The global media space is dominated by well-funded social media and entertainment brands. Populism is being fuelled by disinformation and misinformation, while state capture [by governments or third-party states] is threatening the independence of national media organisations. With such challenges, there is no better time to advocate for public media, which remains one of the most trusted sources of news and information.

Read: Global Call Out press release

Numerous organisations campaign for media freedom and journalistic rights on an individual basis, but PMA advocates for and promotes PSM because public media is unique in providing a clear national framework for core journalistic values. Yet, at this critical time, public media lacks an effective and coherent global voice.

From political interference and funding constraints to a decline in journalist safety and the rise of digital media giants, the issues facing public media are more globalised than ever before. That’s why our strategy reflects these challenges and as we look to the future, we will continue to adapt it to the contemporary needs of our members.

Public media organisations are often strong brands, both within their own jurisdictions and internationally. This ‘Global Call Out’ aims to build on that work; to advocate specifically and internationally for the positive role of public media and its value to citizens.

Global Task Force

As an important part of this initiative, PMA is establishing a new Global Task Force for Public Media. This Global Task Force – linking global leaders and organisations such as the European Broadcasting Union (EBU) who share public media values  –  will work to develop a consensus and single, strong voice around the issues and challenges facing public media. PMA has asked Catherine Tait, President and CEO of CBC/Radio-Canada, a founding member of PMA, to chair this Task Force.

Find out more about the Global Task Force

Sign up to our Global Call Out & PSM Weekly

Promote, support and advocate for public service media

Join us in our Global Call Out to build and promote trust in public media

By signing up to our Global Call Out you will be joining the Public Media Alliance in its campaign to promote and advocate for independent public media worldwide.

It is not essential to be a PMA member to join. We also encourage individual public media experts, commentators and supporters to add their names.

By signing up you will:

  • Be part of a global network coming together to challenge the crises that face public media
  • Stand with PMA to support and advocate for effective and independent public media worldwide
  • Be prepared to contribute to the global debate surrounding public media
  • Agree to promote public media as a cornerstone of trust in the global media space
  • Receive the latest public media news and views via our weekly email bulletin, PSM Weekly

For more information email callout@publicmediaalliance.org


Header Image: Image of ABC workers in Sydney protesting following the raid on ABC. Credit: Brendan Esposito/ABC