Responsible AI Masterclass

Led by Paul McNally, award-winning journalist and founder of Develop AI, PMA members will be equipped to use the latest AI tools, learn how to implement an ethical AI framework for their organisation, and enhance the quality of their editorial output through AI. Each session will be tailored to a specific member’s needs and environment.

Join us for an engaging AI masterclass designed to empower public media professionals with the tools and insights needed to harness AI effectively and ethically. In this two-part, 2 x 2-hour online workshop, participants will explore the latest advancements in AI, learning how to improve editorial quality while boosting revenue streams.

PMA members will explore tools for content automation, audience engagement, and monetisation, with a focus on responsible AI practices. Key sessions will cover ethical frameworks, disinformation management, voice cloning, and AI’s impact on regional languages and cultures.

What You’ll Learn:

• How to integrate AI tools into your newsroom workflows effectively
• How to implement ethical AI frameworks aligned with public media values
• How AI can enhance editorial quality and unlock new revenue opportunities

Join us to future-proof your newsroom with cutting-edge AI insights and collaborative opportunities.

PMA members can access the masterclass at a discounted rate. For more information on this offer and to book the masterclass please email clare@publicmediaallinace.org

Paul McNally is an award-winning journalist and entrepreneur with 20 years of experience. He is the founder of Develop AI, an innovative company that trains people on how to use AI responsibly, reports on AI and builds AI projects. He is also the Founder of Develop Audio, an organisation that produces podcasts of the highest quality with a focus on social justice, human rights and corruption reporting.

He has won 16 awards and was a Visiting Nieman Fellow at Harvard in 2016 where he focused on improving community media in Africa. In 2017 he created, hosted and produced Alibi, Africa’s first investigative, award-winning podcast. In 2015 he started Citizen Justice Network, a project based at Wits University that trains community paralegals in South Africa and Kenya to be radio journalists. He is the author of the influential book, The Street that investigated police corruption & torture in South Africa.