After the PBI conference held in Montréal in September, the Canadian Broadcasting Corporation (CBC) shared what they took home from the event.

Authenticity, passion and emphasis on content (rather than product)  but also new ways to bridge the perceived gap with millennials, are some of the main observations that CBC shared after the event.

The two days of presentations and panel discussions inspired CBC to take step towards building a new relationship with the audience as “friends rather than targets” and focusing on “millennials projects”.

Read more about the CBC’s PBI  roundup.

Header image: PBI logo. Credits: CBC/Radio Canada & PBI