The Public Media Alliance is the largest global association of public service broadcasters. Our members are the organisations that communicate daily and free of charge through TV, radio and online with the 2.5 billion citizens living in the 54 countries that our members serve.

Since our origination as the Commonwealth Broadcasting Association in 1945, the media landscape – and the world – have changed rapidly, and beyond recognition. We exist to support, improve and protect public service media around the world, providing a resource for our members to share and gain up-to-date skills and knowledge.

The Public Media Alliance provides a global context for public service broadcasters as they transition in the digital era.

Our vision is a world where the public can continue to access free, independent, engaging and representative national and international media wherever they are – urban or rural, in rich or poor countries and via old or new technologies.

The Public Media Alliance exists to support public broadcasters and integrated digital media organisations with a public service remit. Our focus is the shared public media space.

The provision of such a space – that is trusted, independent and credible – via broadcast, digital or internet platforms is a central pillar of public service broadcasting/media. And the PMA provides a key forum for exchange of views, ideas and experiences of key thinkers, decision-makers, practitioners, senior managers and academics working in the field of PSB/M internationally.

We are the only global membership organisation to focus specifically on PSM, with all members – regardless of their nation’s size or location – having full and equal membership. But PSM around the world is facing huge challenges, most notably, diminishing funding and the effects of digital convergence. However PSMs are often best placed to act as a vital trusted source of information in a competitive and sometimes distorted media space.

We work to identify, research and champion common themes in PSM and provide forums for debate and networking. We also act as a bridge between the academic and public debate around PSM and its changing role. We do this practically through running training, symposiums, exchange programmes, publishing research and reviewing the research of others. We are also working to create appropriate benchmarks for PSM.

The Public Media Alliance started life as the Commonwealth Broadcasting Association (CBA), founded in February 1945 at an event called the Commonwealth Broadcasting Conference.

Held in London, the inaugural conference brought together representatives from several broadcasters that had cooperated closely in reporting World War II.

The CBA began with six members, and by 1974 had adopted a charter, and the membership met every two years in different parts of the Commonwealth. Membership was restricted to public service broadcasters in Commonwealth countries, but in 1995 it was broadened to allow commercial companies with a PSB commitment and PSBs from countries outside the Commonwealth to join as affiliates.

In 2014, the membership of the CBA unanimously voted for the organisation to become known as the Public Media Alliance, and to allow full and equal membership of PSBs from any country in the world.

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The Public Media Alliance is a membership association of 102 TV and radio broadcasting organisations with a public service remit.

Members also include broadcast-related organisations such as regulators and broadcast technology companies. The Alliance stretches across 54 countries – in both hemispheres and all continents.

We are a not-for-profit company limited by guarantee, with a UK-based staff.

The Alliance is governed by a President and geographically representational international Board – all experienced broadcasters and media leaders drawn from our member organisations. The board is elected for a two-year term via an online election. 


The PMA membership elects a new Board every two years.

The new board came into effect on 13 August 2018, the date of the PMA Global Conference in Jamaica. We are pleased to welcome Paul Thompson into his second term as President and all returning board members. We also warmly welcome our new board members Niro Cooke, Dr. Frank Freiling, Louise Higgins, Jorge Sigal and Catherine Tait.