The first national survey of ICT habits and access in Malawi has revealed that PMA member, Malawian Broadcasting Corporation (MBC), is one of the most watched and listened to broadcasters in the country
Conducted in late 2014, the survey was commissioned by the Malawian Communications Regulatory Authority (Macra) and had a sample of 12,000 homes across 28 districts. It looked into household and individual usage and access to mobile and fixed phones, television and radio, pay TV as well as the post service.
The survey found that MBC television was watched by 87% of those interviewed, followed by the Catholic Luntha TV at 32%.
In the radio category, MBC Radio One has a listenership of 80.2 per cent trailed by privately owned Zodiak Broadcasting Station (ZBS) and MBC Radio 2 on third place.
MBC’s commercial director, Levie Nkunika, responded to the survey by assuring its audience that the broadcaster will continue to add value and improve its content. The survey also confirmed that radio and television
Established in 1964, MBC is the oldest broadcaster in the country, enjoying a monopoly over the airwaves until liberalisation in the late 1990s.