JOURNAL

Are Public Service Media Innovative? Developing a Tool for Assessing Innovation in Production Processes 

Mónica López-Golàn, Azhara Cañedo & Olga Blasco-Blasco | International Journal of Communication 

As society is going through a time of fast technological evolution, especially when it comes to platformatisation, public service media (PSM) have to rethink their public service mission to include the new needs and demands of their audience while keeping up with technological and digital innovation. However, their independence and their cornerstone role to support a democratic society should not be undermined by this transformation. In this study, the authors looked into the case of the Spanish PSM to assess the state of innovation in PSM production processes and concluded that in a context where PSM corporations are redefining their public value innovation should not be seen as an option but as a reality and  that is should go beyong the technological aspect of innovation.