JOURNAL

Global platforms, new media generations and Anglo-American hegemony: An exploration of young audience viewing and language preferences in four European countries

Andrea Esser and Jeanette Steemers | Critical Studies in Television: The International Journal of Television Studies

This study identifies the screen usage of younger audiences between the ages of 16 and 34 in Germany, Denmark, The Netherlands and Italy. It found that young people have moved away from locally-produced content, with their focus shifting toward English-language productions. US-based major streaming services such as Netflix, Disney+ and Prime Video dominate long-form consumption in these countries, although British content has continued to increase in popularity on the continent. Usage of the English language forms a significant reason for British production’s success, with young audiences more likely to consume due to the accessibility of the language.