REPORT

Projections: The Social Internet

Henry Cooke & Ian Forrester | BBC Research and Development

This report focuses on the BBC, examining how the public broadcaster can use social media to connect with increasingly isolated online audiences. The authors highlight a pronounced shift away from addictive and algorithmic social media platforms like TikTok towards smaller and more private group chats or social spaces. For PSM this means a digital movement away from a large presence on larger social media platforms, into a wider variety of smaller spaces. This shift requires a higher variety of content across more topics, along with embedding themselves into online communities and establishing an engaged and collaborative relationship with their audiences.