Workshop: Making AI work for Caribbean media

Artificial intelligence is transforming journalism and broadcasting, creating new opportunities for content creation, audience engagement, and newsroom efficiency. At the same time, Caribbean public media organisations are navigating important questions around ethics, trust, verification, and responsible adoption.

The training sessions, funded by the Bridging Responsible AI Divides (BRAID), will combine practical demonstrations on how AI tools can be implemented and safely used, alongside discussions around responsible AI strategy and policy. The aim is to equip participants with the knowledge and confidence to make informed decisions about AI in their organisations.

The sessions will also draw on two pieces of research conducted by PMA in the past year:

• Two industry reports, funded by BRAID and with Professor Kate Wright of the University of Edinburgh, on the current usage and governance of AI tools within public media;
• Five case studies, developed in collaboration with the Caribbean School of Media and Communication (CARIMAC), on responsible AI usage in Caribbean broadcasters, published in conjunction with PMA’s session on AI and the future of Caribbean media at the CBU AGA in August.

Together, these insights will help participants explore how AI can be used effectively while safeguarding public service media values.

This training is designed for journalists, editors, producers and media leaders working in Caribbean public and public interest media who want to understand how AI is reshaping their industry, and how to adopt it in ways that protect editorial standards and public trust.

The sessions are suitable for persons interested in the following areas:

• Choosing the right tools for Caribbean languages and contexts

• Ethical and responsible AI use

• Developing AI policies and guidelines

• Building your newsroom’s own tools

Each session will run from 15:00–17:00 UTC on the following dates:

• Tuesday 17 November
• Thursday 19 November
• Tuesday 24 November
• Thursday 26 November

Paul McNally is an award-winning journalist and entrepreneur with 20 years of experience. He is the founder of Develop AI, an innovative company that trains people on how to use AI responsibly, reports on AI and builds AI projects. He is also the Founder of Develop Audio, an organisation that produces podcasts of the highest quality with a focus on social justice, human rights and corruption reporting.

He has won 16 awards and was a Visiting Nieman Fellow at Harvard in 2016 where he focused on improving community media in Africa. In 2017 he created, hosted and produced Alibi, Africa’s first investigative, award-winning podcast. In 2015 he started Citizen Justice Network, a project based at Wits University that trains community paralegals in South Africa and Kenya to be radio journalists. He is the author of the influential book, The Street that investigated police corruption & torture in South Africa.