JOURNAL

How public service media are changing in the platform era: A comparative study across four European countries

Marius Dragomir & Miguel Túñez López | European Journal of Communication
2024

The platformisation of the public sphere has profoundly reshaped the media landscape, exerting particular pressure on public service media (PSM).

The imperative to uphold PSM’s core values—universality, independence, excellence, diversity, accountability, and innovation—has become increasingly complex amid the shift to digital ecosystems. These principles, essential to PSM’s role in democratic societies, now face additional strains as digital platforms alter traditional models of content distribution and audience engagement.

This article seeks to examine the evolution of PSM in response to these pressures in four European countries: Austria, Romania, Spain, and the United Kingdom.