JOURNAL

Conformity of public policy and citizens’ attitudes towards the public service media

Deimantas Jastramskis | European Journal of Communication
2024

This study takes a look at the structure of public service media (PSM) – ownership, management, funding and accountability – and how it matches with the involvement and perception of citizens on public media. The authors focus on the Lithuanian PSM, LRT, as one of the public media organisations in Europe which has the best conditions for editorial independence. This research shows that there is a disparity between what public policy is aiming for and what citizens want. This study also unveils the fact people want more influence in PSM management and for PSM organisation to be more accountable to society