Australia and the world’s “most linguistically diverse public broadcaster”, SBS, has launched an innovative new mobile-first website to improve accessibility and engagement with in-language content. 

Press Release

The new website is designed to support new features enabling the display of content in languages that run from left-to-right and right-to-left, and new font faces have improved the readability of content, with consideration given to the needs of different languages when selecting font sizes, line heights, and letter spacing.

With SBS Radio achieving more than 1.8 million* streams of language content every month, the significant update also introduces a new audio player which offers listeners new features and capabilities to catch up on their favourite programs and podcasts at their convenience.

Mandi Wicks, SBS Director of Audio and Language Content, said: “As the world’s most linguistically diverse public broadcaster, SBS is focused on evolving its multilingual offering to ensure that it meets the changing consumption needs of multicultural communities.

“With 86 per cent of SBS’s language audiences consuming this content via mobile devices, and more than 2.3 million monthly website users on average, our new website enables us to increase engagement on both mobile and desktop, and puts on demand content at the forefront, making it easier for audiences to navigate the extensive selection of in-language news, entertainment and information available from SBS Radio.”

SBS is Australia’s most distinctive broadcaster, providing unparalleled programs and services in 68 languages to the nearly five million Australians* who speak a language other than English across radio and digital platforms.

SBS Radio services can be accessed via:

* The free SBS Radio App available now at the iTunes App Store and Google Play
* Analogue radio programs – AM / FM
* Digital radio (DAB+) and digital television
* Online live streaming and On Demand
* Podcasts

SBS is a longstanding member of the Public Media Alliance. This press release was originally released via the SBS website and republished here with the permission of SBS.


Header Image: SBS building in Federation Square, Melbourne. Credit: Cn0ra/iStock