VRT Brussels EU

Pressure, prominence & AI | The PMA Briefing

SBC’s CEO decries political pressure, a decline in Germany’s broadcasting fee revenue, and VRT wants more content on its streaming platform.

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If audiences can’t find us, they can’t choose us

On a smart TV, reaching Netflix takes a single click. Finding your public broadcaster can take seventeen. That difference is no accident, write VRT's Karen Donders and Aline De Beir.

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Four ways PSM are adopting AI for news

From content moderation to fact-checking, how is AI changing news, and newsrooms at public media organisations?

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Fighting medical disinformation where it spreads: A cross-border collaboration

VRT joined public broadcasters, fact-checkers, and medical professionals, to lead a pioneering cross-border fact-checking collaboration.

VRT Brussels EU

VRT strengthens EU collaboration on AI research

VRT joins an ambitious EU funded research initiative aimed at accelerating the development of open and trustworthy AI models in Europe. 

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AI and Journalism: A new headline for news

Karel Degraeve, Innovation Expert at VRT NWS, shares his views on the challenges and opportunities of AI for journalism and the media.

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New programmes, initiatives, hubs & pledges | The PMA Briefing

Public media highlight and launch new fact-checking initiatives, and Australian and Canadian politicians make new pledges for PSM.

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Adapting Public Service Media for the Age of Platforms

A policy brief on adapting public media platforms, through balancing legacy, technology and audience needs for the future development.

A graphic shows a tiny man and woman standing in front of a smart TV with a remote control.

Streaming Public Service Television in the Age of Platforms

A comparative analysis of Video on Demand (VoD) streaming, publishing and personalisation from public service media in seven markets.

NPR HQ Washington DC

Hope for public media funding? | The PMA Briefing

VRT gets a €20 million boost, US Congress approves funding, and is the long-ailing SABC about to turn a corner towards profitability?