PRESS RELEASE

Announcing the Public Media Alliance Trainer Grants 2025

22 May 2025
PMA is pleased to announce the three projects that are being funded by the PMA Trainer Grant.  
Participants sat around a table during the workshop.
Paul McNally – founder of Develop AI and workshop lead addressing participants at the workshop in ‘How AI will change disinformation forever’. From the Trainer Grant 2024. Credit: PMA.

Three projects this year are being funded by the PMA Trainer Grant: a three-part workshop on Responsible AI in the Pacific; knowledge exchange on Indigenous archive knowledge; and broadcast training in the Cayman Islands.  

What is the Trainer Grant?

The Public Media Alliance Trainer Grant scheme, with support from the Grace Wyndham Goldie (BBC) Trust, is designed to promote global collaboration and professional development, and sits alongside our Global Grants scheme, which supports international exchanges between PMA members. 

Now in its second year, the Trainer Grant scheme provides funding to bring experienced international trainers to selected member organisations, to deliver targeted training in key areas such as misinformation, journalist safety, investigative journalism, and the use of artificial intelligence (AI). 

This year, we have expanded the scheme to allow for three diverse and forward-looking projects, each demonstrating a clear commitment to the core values of public service media. These initiatives aim to enhance editorial standards, encourage innovation, and strengthen international partnerships across the PMA network. 

Find out more about each 2025 project below:


Responsible AI in the Pacific 

Paul McNally, Founder of Develop AI

This three-part online workshop series on The Responsible AI for Pacific Public Media, will be delivered in collaboration with Develop AI, and led by award-winning journalist Paul McNally. The training is designed to equip participants from Pacific public media organisations with the tools and knowledge to adopt AI practices in ways that are ethical, relevant and aligned with public interest values.

The workshops will cover areas such as editorial quality, audience engagement, content automation, disinformation management & the impact of AI on regional languages and cultures. A strong focus will be placed on the development of ethical frameworks, with open discussions and regional collaboration encouraged. A follow-up working group and virtual session will help sustain momentum and help the design and implementation of adaptable AI guidelines for participating public media organisations. 


Indigenous Archive Knowledge Exchange: ABC and CBC/Radio-Canada 

The second grant supports a cultural and strategic exchange between the Australian Broadcasting Corporation (ABC) and CBC/Radio-Canada. Tasha James, a Wiradjuri woman and the ABC’s Manager of Indigenous Collections and Community Access, will spend eight days with CBC’s Indigenous Languages Archives team. 

This placement will enable Tasha to share and impart her experience on the ABC’s Kin-nect programme, which connects Indigenous communities with archived content and cultural materials. The collaboration will seek to develop shared best practice for the use, repatriation and management of Indigenous archives. This two-way learning initiative will enhance both organisations’ Indigenous strategies and contribute to wider international conversations around cultural access and inclusion.  

In Australia, Tasha will lead a series of internal training sessions to share the outcomes of the exchange with her ABC colleagues. These sessions will ensure that the knowledge, insights and best practice approaches gained from the placement are shared across the organisation and can inform ABC’s continued development of culturally reflective archival strategies. 

Tasha James stands between two tall rows of shelves, filled with boxes of archival broadcast material.
Tasha James is the ABC’s Manager of Indigenous Collections and Community Access. Credit: Tasha James

“I am incredibly grateful and honoured to have been selected for the 2025 Public Media Alliance Grant. This opportunity will allow me to share my expertise with CBC/Radio-Canada, particularly in relation to the development and implementation of the Australian Broadcasting Corporation’s (ABC) ‘Kin-nect Program.’

“The ‘Kin-nect Program’ represents my passion and dedication to preserving and sharing Indigenous knowledges, cultures and content. Through ‘Kin-nect’, I have directly contributed to how the ABC uses its Indigenous archive, which is one of the largest collections of Australian Aboriginal and Torres Strait Islander news and current affairs in the world. I am immensely proud to play a part in repatriating these archives to our Indigenous communities.

“I am excited about the potential for mutual learning and hope that our exchange will establish a benchmark for public broadcasters worldwide to engage with Indigenous communities, repatriate Indigenous content, and enhance the use of Indigenous archives.”


Strengthening Broadcasting Skills in the Cayman Islands 

A man sits behind a BBC branded radio mic with a mixing desk in the background
Andrew Edwards is a veteran BBC broadcaster and trainer. Credit: Andrew Edwards

The third grant supports professional development at Radio Cayman, with a refresher training course led by veteran BBC broadcaster and trainer Andrew Edwards. Held virtually, the training supports ten news presenters and reporters, focusing on pacing, clarity, storytelling, writing for radio and effective personalisation. 

With over 30 years of broadcasting and teaching experience, Andrew brings practical insight and mentoring expertise to the sessions. The training underpins Radio Cayman’s vital role as the national public radio broadcaster, ensuring high-quality delivery of trusted and accurate news to the Cayman Islands community. 


The Trainer Grant scheme is part of the Public Media Alliance’s wider Global Grants initiative, generously supported by the Grace Wyndham Goldie (BBC) Trust. To learn more about the full range of supported projects and meet this year’s successful grantees, please see here: https://www.publicmediaalliance.org/meet-the-2025-global-grantees/ 

Research: https://www.publicmediaalliance.org/new-partnership-to-research-responsible-ai-in-international-public-media/ 

PSM and AI: https://www.publicmediaalliance.org/resources/public-service-media-and-generative-ai/ 


For more information, please contact info@publicmediaalliance.org
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