POLICY BRIEF

Accountability and platforms’ governance: the case of online prominence of public service media content

Krisztina Rozgonyi | Internet Policy Review
2023

Public discourse has shifted online, with platforms becoming crucial sources and distributors of information. Public Service Media (PSM) increasingly depends on these platforms to reach a wide audience. However, these platforms control how PSM content is shared and engaged with, using their own algorithms and laws.

This paper explores the need for protections to ensure PSM content is delivered effectively on digital platforms, as part of maintaining media diversity. It examines current and potential policies for giving public value content, or “due prominence,” a special status online. This study also looks at whether current accountability measures are adequate for promoting media pluralism and offers recommendations for future policies focused on public-interest platform governance.