Conformity of public policy and citizens’ attitudes towards the public service media

JOURNAL

Conformity of public policy and citizens’ attitudes towards the public service media

Deimantas Jastramskis | European Journal of Communication
2024


This study takes a look at the structure of public service media (PSM) – ownership, management, funding and accountability – and how it matches with the involvement and perception of citizens on public media. The authors focus on the Lithuanian PSM, LRT, as one of the public media organisations in Europe which has the best conditions for editorial independence. This research shows that there is a disparity between what public policy is aiming for and what citizens want. This study also unveils the fact people want more influence in PSM management and for PSM organisation to be more accountable to society

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Public Service Media in Northern Ireland: Prominence and Vulnerability in a Small Media System

REPORT

Public Service Media in Northern Ireland: Prominence and Vulnerability in a Small Media System

Phil Ramsey | Journal of the European Institute for Communication and Culture

2024


This study examines the politically and culturally divided society of Northern Ireland through the lenses of Public Service Media (PSM). PSM, such as the BBC NI, remain at the heart of the small media system of Northern Ireland, along with local media and other media offers from the rest of the UK and the Republic of Ireland. This research reveals that although public broadcasting is at the centre of the public sphere in Northern Ireland, its status remains vulnerable in relation to the political and cultural situation of the country.

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A public value typology for public service broadcasting in the UK

JOURNAL

A public value typology for public service broadcasting in the UK

Tom Chivers, Stuart Allan | Cultural Trends
2024


The role and importance of public service broadcasting (PSB) are being questioned in today’s digital society. Through the lenses of six values – social, cultural, economic, industrial, representational and civic – this research looks at how PSM create different forms of public value that benefit the audience, policymakers and the creative industry.

It examines the challenges and opportunities for maintaining these values and offers a framework to guide future cultural and media policy discussions about PSB in the UK and beyond.

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Funding Democracy: Public Media and Democratic Health in 33 Countries

REPORT

Funding Democracy: Public Media and Democratic Health in 33 Countries

Timothy Neff, Viktor Pickard | The International Journal of Press/Politics
2024


This study explores the relationship between public service media (PSM) systems and the strength of democracy. The authors focused on 33 countries around the world and identified different models of public service media, creating a spectrum ranging from systems with low independence from the state to PSM with strong and secure funding models and a high degree of independence. This research shows the existing correlation between healthy democracies and public media systems which boast high levels of secure funding and strong structural protections for their political and economic independence.

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Democracy and Public Service Broadcasting

REPORT

Democracy and Public Service Broadcasting

European Broadcasting Union
2023


In a world with increasing challenges to democracy and a market-driven landscape, public service broadcasters are increasingly being asked to justify their value to society.

But how can public service media’s role as a reliable and stable source of information that plays a vital role in a healthy democracy be measured? This report from the EBU attempts to answer this question and offer broadcasters a way to respond to challenges.

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PSM countering disinformation: opportunities and challenges

REPORT

Opportunities and challenges of public service media organisations in countering information disorder: The Case of Nordis

Elis Karell and Minna Aslama Horowitz l Nordis
2023


One of the key challenges that Public Service Media have to face today is the dissemination of disinformation. With the flourishing of so-called “fake news” all over social media platforms and certain media outlets, finding strategies to combat the spread of disinformation has become an important role of PSM. Based on the cases of the NORDIS countries, where PSM are known to have a strong legacy and are highly trusted by the population, this report investigates different remedies that are put into place to counter disinformation and educate citizens about this growing issue.

This study stresses out how important it is for PSM to be politically, editorially and financially independent to carry out their mission against disinformation, but also that they have to be supported by national governments and EU institutions in this fight, in terms of finance and design of policies. The conclusion to this report highlights the necessity for PSM to be allocated means that would allow them to tackle disinformation from different a front, as strong PSM are vital for a healthy national media system.

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Traditional broadcasting features in VoD services

REPORT

The reappropriation of time in television: How traditional qualities of broadcast media are being adopted by their video-on-demand services

Julie Münter Lassen l Nordicom
2023


In an increasingly digital media landscape, traditional broadcasters adapt their services to suit the new habits of their audience, who are spending more and more time using digital platforms. But how does it affect the presentation and the scheduling of programmes? Are old broadcasting theories such as immediacy, being live, being daily, and providing event television compatible with the new on-demand services offered by more public broadcasters today?

This study takes a look at these different questions through two different models of Danish Video on-demand services, DRTV and TV2 Play and demonstrates how features of traditional linear television are still key characteristics of SVoD services in Denmark.

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Public Service Media's contribution to Society

REPORT

Public Service Media’s contribution to Society

Manuel Puppis & Christopher Ali l Nordicom
2023


According to the authors, the contribution of Public Service Media (PSM) to society is a concept that has lost its meaning and this is why its legitimacy is being questioned in a context of transnational and fluid media ecosystem.

In this research, the authors take a look at the different perspectives and assessments that Public Service Media could undertake, in order to truly embody and legitimise their mission of a public service. They emphasise the fact that the crisis that PSM are currently facing regarding their role in society is not just a problem of communication with citizens and principal stakeholders. It delves deeper, to its conceptualisation and the fact it is currently tangled up in a neoliberal discourse to maintain its legitimacy. Through the lenses of public value, social integration or even rising technologies, this research rethinks the contribution of PSM to society to recover its initial and essential mission.

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Public Service Media: Bridging Values and Trust

REPORT

Public Service Media: Bridging Values and Trust

Minna Horowitz & Alessandro D’Arma | EBU
2023


Trust is at the core of journalism and the media profession and has been one of the main concerns of recent academic research in media and communication. Public service media have been challenged in the last few years by the rapid rise of new technologies such as social media platforms. With disregard to values such as accountability and accuracy, these platforms and their constant flow of information, has led to a wave of distrust in the news and media institutions. Rather than looking at the erosion of trust induced by surveillance capitalism, this research focuses on the reasons why public service media have generally remained trusted institutions. Built around core values of public service media such as universality, independence, excellence, diversity, accountability and innovation, this study offers new perspectives on the relationship that links trust and public service media.

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The value of public service broadcasting in Japan during Covid-19

JOURNAL

The value of public service broadcasting in Japan during COVID-19 pandemic: An analysis of WTP by Blinder-Oaxaca decomposition

Hisanobu Kakizawa | Telecommunications Policy

2023


The article analyses the shift in willingness to pay (WTP) for public service media (PSM) before and after the first Covid-19 outbreak in Japan. NHK Japan’s public broadcaster offered pay subscriptions to get premium services. Based on the data of the NHK survey WTP estimation was noted. During the pandemic, NHK increased public service educational and medical programmes to combat Covid-19. This led to increased WTP, the satisfaction level of viewers, and the value of journalism. The data also revealed that the WTP for PSM fell slightly as a result of the reduction in sports programmes. 

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