REPORT

The reappropriation of time in television: How traditional qualities of broadcast media are being adopted by their video-on-demand services

Julie Münter Lassen l Nordicom
2023

In an increasingly digital media landscape, traditional broadcasters adapt their services to suit the new habits of their audience, who are spending more and more time using digital platforms. But how does it affect the presentation and the scheduling of programmes? Are old broadcasting theories such as immediacy, being live, being daily, and providing event television compatible with the new on-demand services offered by more public broadcasters today?

This study takes a look at these different questions through two different models of Danish Video on-demand services, DRTV and TV2 Play and demonstrates how features of traditional linear television are still key characteristics of SVoD services in Denmark.