Digital strategies and third-party platforms: How Nordic public service media are reframing their audio strategies for the future

Aura Lindeberg | Journal of Digital Media & Policy

2023

This paper indicates the relationship between broadcasters and third-party platforms. The research examined four public service media organisations in Finland, Sweden, Denmark and Norway who expressed their doubts regarding the distribution of their content on third party platforms. According to this study, PSMs’ ties with third-party platforms have gotten more complex , calling into question PSM’s value of universalism and the study also argues that national media policies are unable to regulate international audio distribution.