The Public Media Alliance has an established role and reputation in commissioning original research and reports on key themes and stakeholders in public service media.

Here you will find a range of publications produced during our time as the Commonwealth Broadcasting Association. They are authored by an expert group of media professionals and academics, and cover a diverse range of topics, from the role of documentaries in advocacy to the way in which broadcasters cover elections in small developing states. True to the principles of public service media, the following content is free to download.


Social Media Guidelines | For media professionals & journalists in Southern Africa

2019

In June 2019, twenty-four journalists and media makers from the Southern African region (Botswana, Lesotho, Mozambique, Namibia, Seychelles, South Africa and Zimbabwe) gathered in Windhoek, Namibia, to strengthen the capacity of media in their region by creating and adopting a clear plan on the use of social media in news and broadcasting.

They worked collaboratively to develop these detailed, regionally relevant guidelines on aspects of social media coverage that they could use within their organisations. These guidelines were also produced to strengthen the role of the media in Southern Africa and promote the positive use of social media within newsrooms and media organisations.

These guidelines:

  • Cover activities on a media organisation’s social media sites and external sites by journalists and employees of the organisation.
  • Exist to ensure that your social media output is as good as it can be and does not do anyone any harm.
  • Serve to protect employees as well as the organisations they work for to facilitate responsible journalism.

This important project and guidelines was run by the Public Media Alliance with support and funding from UNESCO’s International Programme for the Development of Communication (IPDC), UNESCO Harare and UNESCO Namibia. Our thanks to the workshop trainers Emily-May Brown, Senior Lecturer at the Namibia University of Science and Technology (NUST) and Robert Freeman, trainer in social media and digital journalism at the BBC College of Journalism.

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Guidelines | Reporting Hate Speech, Terrorism & Violence in South East Asia

2019

In March 2019, a group of journalists, media managers and press regulators from five countries in the Asia-Pacific region [Indonesia, Thailand, Timor-Leste, Philippines and Malaysia] met in Kuala Lumpur.

They came together to collaboratively develop a set of guidelines to assist journalists covering hate speech, acts of violence and terrorism across the region. In doing so

Each set of guidelines begins by defining ‘hate speech’, ‘acts of violence’ and ‘terrorism’ respectively. It is important to establish such definitions before developing guidelines on how journalists and media professionals should respond to such situations.

These guidelines are divided into three sections, as there are specific considerations for each scenario, although some of the key principles are applicable in all three situations.

In interpreting these guidelines, consideration must be given to context, editorial justification, freedom of expression, public interest and the capacity of media.

This Action Plan workshop was organised by the Public Media Alliance (PMA) in collaboration with the Ethical Journalism Network (EJN) and with the support of the UNESCO’s  International Programme for the Development of Communication prorgamme.

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Insight | Funding Public Media

2019

“In a rapidly changing global media landscape there is growing uncertainty regarding the sustainability of income and funding levels for Public Service Broadcasters and Public Service Media”

These are the timely words written by the Public Media Alliance’s Finance Manager, Mervyn Warner, as many public media organisations seek to find new funding models in an attempt to future proof their financial sustainability. This is also the basis for Mervyn’s latest report, which offers vital insight into current funding models, the risks associated with them, and their potential for the future.

The original BBC model of a direct licence fee, payable by anyone owning and using specific broadcast receiving equipment, is transparent and demands accountability. This direct link between the public and the public media organisation has often been seen as fundamental to the ethos of PSM. But we need to ask if it is still fit for purpose at a time when people are increasingly interacting with public media via multiple platforms and devices.

Public media has evolved considerably worldwide as a response to different national contexts. The way that it is funded has also been adapted and changed. But despite the differences in funding and governance models, PMA is working to highlight and advocate for the shared values of public media. At a time when trust in the media is at an all-time low, these common values need promoting. They underpin democracy and are fundamental to rebuilding public confidence and trust.

To survive and thrive, public media needs secure and stable funding. In an increasingly crowded digital media space, public media needs to change to maintain political and public funding support. It is perhaps time to engage in a critical debate about what is essential and realistic in terms of funding for public media.

This Insight report draws upon Mervyn’s years of experience in media finance and offers a useful reference point for public media organisations to reflect on their current funding models and develop ideas to secure their long term sustainability.

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Raw data used in this report can be found via the links below (PDF):


Webinar | Developing guidelines & codes of conduct to report hate speech and acts of terror for South East Asia

2019

Watch our latest webinar, which explores the need to develop detailed guidelines on aspects of hate speech, violence and terrorism coverage for South East Asia that deal with language, significance, and context as well as accuracy and balance. This webinar was delivered by Paul Risley, Senior Communications Officer for East Asia and the Pacific at The World Bank, in partnership with UNESCO, the Ethical Journalism Network and the Asia-Pacific Broadcasting Union.

Themes:

Understanding and defining hate speech & misconceptions in South East Asia

The role of new technologies and social media in media practice when reporting hate speech and acts of terror

The importance of developing relevant guidelines or codes of conduct to report hate speech and acts of terror

The importance of language and visuals when reporting hate speech and acts of terror

Watch Webinar

PMA Global Conference 2018 | Presentations

2018

Explore some of the in-depth presentations from PMA18 on the theme “Speak Out! Rebuilding Trust in Media & Democracy”, which took place in Jamaica on 13 August 2018. The event brought together PMA members, journalists and public media thought leaders from around the world to discuss solutions to some of the key issues facing public media and public interest media worldwide.

Explore Presentations

Reporting Hate Speech & Violence in the Caribbean 

2018

In August 2018, a group of journalists and media professionals from across the Caribbean came together in Jamaica to discuss and create an action plan on hate speech and media coverage of violence for the region. The action plan was developed with the regional media landscape in mind, with participants using their local and personal experience to inform its development and ensure its relevance for the Caribbean context.


Social Media Guidelines for Media Professionals & Journalists in the Caribbean

2017

These new Social Media Guidelines were initially developed during a three-day workshop, supported by the UNESCO Caribbean Cluster Office, with inputs and feedback from media professionals and organisations in the Caribbean. The hope is that the guidelines will help new and existing broadcasters in the Caribbean to identify the essential ways in which public service broadcasting and its characteristics can be preserved and strengthened, within the context of emerging technologies and social platforms.

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INFORM

The aim of INFORM is to provide a bridge between the academic analysis of Public Service Broadcasting and the views and experience of senior managers working within the industry. This issue places focus on media leadership in times of crisis, disaster and emergency.

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New World View

This 2013 report by Charlotte Jenner and John McCarthy examines the key role PSBs play in providing citizens with reliable and engaging international coverage, and how this content can empower audiences to make informed democratic choices. Research includes interviews with heads of PSBs, journalism academics and development experts.

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Reviewing the World

A review by Martin Scott, Charlotte Jenner and Rosie Smith of the WorldView project, international coverage and the UK media industry. A detailed impact study of a project that has worked to address barriers to media coverage of developing countries for over a decade through the seed-funding of documentaries.

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Brave New World Service

The 2011 report looks into the future of the BBC World Service, prior to some of the largest funding cuts and institutional changes in its history. By John McCarthy with Charlotte Jenner.

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A Road Map to Public Service Broadcasting

This 2012 book by Elizabeth Smith looks at countries that have established PSB or are in the process, to provide best practice and guidance for regions embarking on transition. It aims to open minds to the new opportunities offered to broadcasters by digital switchover to lead the way into interactive public service media. 

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Commonwealth Election Broadcasting

A set of guidelines drawn from a workshop held by the CBA and Commonwealth Secretariat with senior broadcasters from all over the Commonwealth. It upholds the ideal that all broadcast outlets, large or small, rich or poor have a public service duty to contribute to free and fair elections in any way they can.

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Covering Elections in Small States

This report by Mary Raine focuses on the way in which elections are covered by broadcasters in small countries and the extent to which the journalistic principles of accuracy, integrity and objectivity are upheld. 

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Editorial Guidelines

Now in its fourth edition, this handbook by Mary Raine is designed to help broadcasters identify and adopt good practices that ensure sound coverage by the media which operate freely and fairly.

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Guidelines for Broadcasters on Promoting UGC and Media and Information Literacy

How broadcasters around the world can encourage audiences to produce better quality user-generated content and to improve media and information literacy. By Martin Scott

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Guidelines for Broadcasting Regulation

Supported by Unesco, this second edition is by Eve Salomon, an international media consultant specialising in broadcasting and press regulation and a former Director of Legal Services at the UK Radio Authority.

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Handbook on Radio and Television Audience Research

Written by Graham Mytton, this handbook was published by Unicef and Unesco, and is a useful guide to the principles and practice of audience research.

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Maximising Income and Controlling Costs in Small and Medium Broadcasting Operations

This handbook covers ways to maximise income and discusses various income streams, corporate planning, marketing plans and an in-depth look at budgeting. Lastly the author Mano Wilkramanayake looks at controlling costs with a detailed sample budget.

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Media Literacy from the Perspective of Broadcasters and User-generated Content Producers Around the World

This report is based on a survey of 32 broadcasters around the world, focusing on their policies around three aspects of media literacy. By Lisa Stribbling and Martin Scott.

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Media Management Manual

A handbook for television and radio practitioners in countries undergoing digital transition. By John Prescott Thomas. 

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Performance Measurement

A practical guide to key performance indicators and benchmarking in public broadcasting, by Fulvio Barbuio.

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Reflecting the Real World?

Research by Joe Smith, Lucy Edge and Vanessa Morris on how British TV portrayed developing countries in 2005

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The World in Focus

How UK audiences connected with the wider world and the international news content in 2009, researched and written by Martin Scott

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