‘Public service media’ retains the core ethos of public service broadcasting while enabling public service broadcasters to engage with audiences via new media platforms

In the digital era new media platforms have developed alongside radio and television creating opportunities for public broadcasters to become multi platform public media organisations. Public broadcasters worldwide are evolving to respond to this changing media landscape.

The key pillars of Public Service Media

'Public service media' is a shared multi-platform media space that is relevant, credible and impartial. PSM is essential for an informed and effective democracy and should be accessible and accountable to all citizens.

The ethos of public service broadcasting has always been about more than the medium of ‘broadcasting’. As digital mass media continues to evolve from broadcast to multiplatform there is an urgent need to ensure that the key principles of a shared and trusted public media space – characterised by public service broadcasting – are enshrined in new definitions and understandings of ‘public media’.

For citizens to be informed as well as entertained, public media organisations need to engage diverse audiences with credible, high-quality content. Impartial domestic and international news coverage is central to PSM in order to inform public understanding of a complex and globalised world.

To ensure trust and credibility, PSM organisations should be governed and operated in a transparent manner and must be fully accountable to citizens. In an interactive digital age, PSM organisations may commission, curate and aggregate high-quality media content across multiple platforms in addition to producing content ‘in-house’.

Public service media organisations should enable citizens to access and interact with free, independent, engaging and relevant content whether they are in rural or urban environments, irrespective of economic status or technology.

Key pillars

Funding and governance are central to public accountability

The keys to public engagement – from access to trust

Five content types at the heart of PSM

Evaluating audience reach and impact is essential for PSM

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