Find out about our latest projects and explore our previous work.
PMA works with international and national partners to run media development projects across the world, focussing on issues such as combatting mis- and disinformation; crisis response; and conflict sensitive reporting.
Upcoming projects
Building a Media Literate Generation
Where?
The Caribbean (in Barbados, Guyana, Jamaica, Trinidad & Tobago)
What?
The project aims to establish lasting media literacy in the Caribbean by nurturing critical skills among schoolchildren, educators, and journalists, fostering a culture of informed engagement and responsible news production and consumption. The project will include several activities, including a capacity-building workshop for journalists and educators, and in-country activities geared at schoolchildren ages 9-15.
When?
March – December 2024
Project partners
RESEARCH PROJECT: Responsible AI in International Public Media
Where?
Global
What?
This 18-month project will seek to improve knowledge exchange and collaboration between international PSM on responsible AI, and result in extensive research and an industry report that will help to shape broader industry and regulatory discussions.
Funded by the BRAID Fellowship and led by Dr Kate Wright (University of Edinburgh), the project will use PMA’s extensive network to research best practices in the deployment of AI in an ethical, value-driven way.
When?
18 months from May 2024
Project partners
Project news
PMA runs workshop on Responsible AI & Public Media
Our latest workshop focussed on how to best deploy AI tools in a responsible way, maintaining and respecting core public media values.
Building media literacy: educators and journalists engage in UNESCO-supported bootcamps in the Caribbean
In this UNESCO article, we take a look back at PMA's recent media literacy bootcamps for Caribbean educators and journalists.
First Caribbean media literacy bootcamp kicks off
Public Media Alliance will today begin the first of its online Media Literacy Bootcamps for Caribbean media professionals.
PSM Unpacked | Covering elections for young audiences
In our next roundtable, we'll look at the different ways that public media covers elections for young audiences.
Media literacy digital library live now!
The Public Media Alliance's newly launched media literacy digital library aims to bolster the skills of Caribbean educators and journalists.
Regional PMA workshop on Responsible AI and Public Media
PMA is proud to launch a new workshop on Responsible AI for broadcasters across Southern Africa in partnership with Develop AI and SABC.
Recent projects
Workshop: Responsible AI & Public Media
Where?
Johannesburg, South Africa
What?
Hosted by the South African Broadcasting Corporation (SABC) at their Johannesburg HQ, this workshop for PMA members and other public broadcasters from across Southern Africa, was designed to mitigate some of the challenges posed by the rollout of AI tools. Led by Paul McNally, the workshop explored how AI can be best used in an ethical, responsible, and value-driven way across public media and public interest news organisations.
When?
June 2024
Gender Sensitive Reporting
Where?
Bangkok, Thailand
What?
The project aimed to enable CSOs/NGOs and the media to work collaboratively together to produce more transparent, relevant, responsive, and accessible content on gender issues, especially addressing Violence against women and girls (VAWG).
When?
March – November 2023
Digital Investigative Journalism
Where?
Windhoek, Namibia
What?
This project was designed to ensure that broadcast journalists in Sub-Saharan Africa stay abreast of the latest technological-driven investigative techniques, including different approaches to accessing information.
When?
June – July 2023
Sustainability Symposium
Where?
London, the UK
What?
This one-day workshop will brought together public media researchers and workers to discuss sustainability, and provided an opportunity for a frank discussion and knowledge exchange on sustainability and PSM, reflecting on recent strategies in a rapidly changing media landscape.
When?
June 2023
Thwarting Disinformation
Where?
The Caribbean
What?
The project’s final objective was to contribute towards improved media and information literacy in the Caribbean by laying the foundation for more careful reporting, fact-checking, transparency regarding media ownership, and increased regional collaboration.
When?
June – November 2022
Crisis Management for Journalists
Where?
Haiti
What?
The project’s final objective was to produce a code of conduct and crisis management plan to strengthen the Haitian media landscape in the areas of press freedom, safety of journalists and credible journalism during a pandemic, crisis, or disaster.
When?
March 2022
Conflict Reporting
Where?
South Asia
What?
The project’s purpose was to enable media professionals to examine and review their role in the reporting of conflict, particularly ethnic and religious violence, and to devise strategies for covering conflict accurately, impartially, and responsibly while ensuring their own safety.
When?
September – November 2021
Impact of Covid-19
Where?
Southeast Asia
What?
The project sought to compile a regional roadmap that addressed challenges brought about during the Covid-19 crisis, and provide recommendations on how to better equip journalists, media organisations and the wider media environment in the region with useful and practical ways of responding to the challenges during and beyond the COVID-19 crisis.
When?
June 2021 – January 2022
Social Media Guidelines
Where?
Southern Africa
What?
The PMA project – aimed at journalists and media professionals from Southern Africa – was implemented as a workshop. The project sought to collaboratively establish guidelines to strengthen the role of social media and its positive uses within newsrooms and media organisations.
When?
June 2019
Our recent partners
