INTERVIEW
“Data is about humans more than the numbers”: HEI-DA founder on bringing data journalism to the Caribbean with PMA
9 May 2025
HEI-DA founder Marianne Bouchart on why data journalism is a powerful tool for telling human stories, building disaster resilience, and supporting Caribbean journalists — as she facilitates a new regional fellowship developed by the Public Media Alliance with support from UNESCO.

For much of this year, a dozen journalists from across the Caribbean will learn more about data journalism and how it can provide for better disaster-preparedness in their countries.
Through a mix of in-person and virtual sessions, they’ll learn techniques on storytelling, verification, and ethical data use. They’ll develop their own projects and be mentored by a team of experts ahead of a regional showcase at the end of the year.
Developed by the Public Media Alliance with support from UNESCO’s International Programme for the Development of Communication (IPDC) and UNESCO Caribbean, the project involves a collaboration with the nonprofit HEI-DA, which specialises in interactive data journalism. It was founded by Marianne Bouchart, a former producer and editor who will also be the mentor for the project’s fellows.
She spoke with PMA’s Project & Advocacy Coordinator Desilon Daniels about what we can expect from the months-long project.
Desilon Daniels: Marianne, for those who may not be familiar with HEI-DA, can you tell us a bit about the organisation and the kind of work you do?
Marianne Bouchart: I founded HEI-DA in 2015. We’re an NGO working with media organisations and journalists around the world on digital innovation and upskilling. We’ve been particularly focused on data journalism and the use of AI tools in newsrooms, but also work on topics like fact-checking, security, mobile journalism, video, and podcasting. We’ve got a global team of subject-matter experts who run our training programmes, with activities in Southeast Asia, Maghreb, Central and Western Africa, Europe … we’re excited to be collaborating for our first programme in the Caribbean.
DD: Data journalism has been a growing area in newsrooms around the world. Why do you think it’s such a powerful tool? Especially when it comes to disaster preparedness and response?
MB: There’s data all around us, and there is immense power in leveraging that data into meaningful and impactful stories. Rendering data sets accessible and intelligible to the public is a first step in building meaningful change. For example, the Philippines was at the top of the 2022 World Risk Index list of disaster-prone countries. Philippines-based newsroom Rappler has been campaigning for years to bring disaster casualties in the country down to zero. In order to know where you’re going, you need to know where you’re starting from, hence the imperative for reliable data. For example, they found that women and children are 14 times more likely to die than men during disasters. With stats like this, journalists can focus on uncovering the stories behind the numbers. Rappler reports on the activity of civil society groups that assist people to overcome financial and resource constraints during disasters, which can help people follow evacuation orders. We’re looking forward to mining data like these and finding similar stories but within a Caribbean context.
DD: What are some common challenges journalists face when starting out in data journalism, and what are some key approaches you take to help them overcome those?
MB: I would say that there are two big hurdles. The first is an external hurdle, which is the availability of good, reliable data sets. Many, though not all, Caribbean nations have freedom of information laws where journalists can request public data. However, the response times can be long, and the data can be difficult to access even when it is provided. Often documents are provided in low-quality PDF form, which makes them difficult to use. So arming journalists with knowledge of their rights to access data, and the skills to clean and interpret that data is key. Often journalists start a data project thinking there are no data available in their country, but there are plenty of tricks to find what you need, which we’ll share with the fellows.
The second hurdle is internal. I’ve found that folks with classical journalism training are often intimidated by data processing or coding. They’ve reinforced this false notion that they are ‘words people’ and not ‘numbers people’. Once we show folks a couple of simple hacks, the numbers stuff doesn’t feel so scary. It’s great working with journalists who have that lightbulb moment when they realise that data storytelling is accessible to them! Data is about humans more than the numbers. You can make a data-driven story relatable through human stories.
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DD: HEI-DA has worked with journalists in various regions. How will this fellowship be tailored for Caribbean journalists working on climate and disaster issues?
MB: The HEI-DA team and myself will be bringing knowledge and skills about climate and data, but that’s only half the story. We will rely on the fellows, as well as local partners and regional experts to make sure the projects fit the context of each country’s specific needs. We’re working with Kiran Maharaj from the Media Institute of the Caribbean, who will be helping the fellows navigate freedom of information laws and requests with their governments. We’re also inviting experts in Barbados to take part in the hackathon jury to provide the teams with valuable feedback that can only come from working in the local context. We’ll use our international experiences to bring insights from around the world that our beneficiaries can relate to and learn from.
DD: You played a central role in selecting the final 12 fellows. Could you tell us a bit about the selection process?
MB: It was a tough process because honestly all of the applications we received were from strong candidates. In the end it came down to the project pitches and their feasibility. We were looking for candidates that had a specific problem they wanted to address, and who would definitely benefit from the upskilling this fellowship will provide.
“It’s about joining forces to put together a project with a greater scope than what you could have achieved on your own.”
DD: Collaboration is a big part of this fellowship, with fellows working in small country teams. In your experience, what makes for strong collaboration in data-driven projects?
MB: The best collaborative projects feature team members with complementary skills and backgrounds. The combined experience of the participants makes for a project that is greater than the sum of its parts. We’re also happy to welcome participants from various news organisations, and at different stages of their careers, to increase the reach and impact of the final projects.
Read more: Meet the fellows of our Data Journalism for Caribbean Disaster Preparedness project
For these types of cross-newsroom collaborations, support from directors and editors is key. It’s about joining forces to put together a project with a greater scope than what you could have achieved on your own.
DD: You’ll be serving both as a trainer and mentor for this project. What are some of your top priorities in supporting the fellows?
MB: My priority is to equip the fellows with both technical tools and editorial confidence. That means helping them sharpen their critical thinking when approaching datasets, guiding them to formulate strong investigative questions, and supporting them in crafting compelling narratives backed by evidence. But beyond the skills, it’s also about building a sense of community — where learning is collaborative, and where asking questions and making mistakes is part of the process.
I’m thrilled to be co-leading this programme alongside Claudia Báez, a brilliant investigative journalist and data journalism trainer from Colombia. Claudia will join us in Barbados for the hackathon and will bring her wealth of experience from Latin America — especially in using data to report on corruption, social justice, and environmental issues. I know the fellows will learn a lot from her perspective, especially when it comes to story design and scoping impactful projects.
DD: What do you hope the fellows walk away with after the six-month fellowship is over?
MB: Confidence! The more confident journalists feel about working with data, the more they’ll dare to ask bold questions, explore new formats, and hold power to account. I hope they come away feeling like data journalism isn’t something reserved for coders or specialists, but a tool they can incorporate into their day-to-day work. I also hope they leave this fellowship with strong peer networks across the Caribbean, and a few stories in hand that they’re really proud of.
DD: Finally, what excites you most about being part of this project?
MB: So many things! First, it’s a privilege to help launch this kind of initiative in the Caribbean — a region that faces urgent climate and disaster challenges, but also has a rich journalistic and civic culture. I’m excited to see what local data storytelling looks like when it’s grounded in regional knowledge and lived experience.
I’m also really looking forward to the in-person hackathon in Barbados. These in-the-room moments are when ideas spark, collaborations form, and magic happens. Watching participants go from a vague idea to a prototype in just three days is always incredibly rewarding.
And finally — this is a project built on trust and partnership. Working alongside Desilon from PMA, Sarah, Claudia, and local partners like the Media Institute of the Caribbean is a joy. Everyone brings their own strength and vision to the table, and that’s what makes this feel so powerful and needed.
Project partners
The project is being implemented by the Public Media Alliance in collaboration with HEI-DA, a media development non-profit specialising in data journalism. It is supported by the UNESCO Office for the Caribbean and UNESCO’s International Programme for the Development of Communication (IPDC). Learn more about this initiative.

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