Process, product, and storytelling innovation in public service broadcasting organisations

Sandra K. Evans

Taylor & Francis Online 

Department of Communication, California State Polytechnic University, USA



This article addresses the following question: “how do employees and managers make sense of innovation within their organizations in relation to a rapidly evolving digital media environment?”.

With a focus on public radio organisations in an increasingly digital, multi-platform media landscape, this article uses data from interviews with 56 employees from 11 public radio stations. The results, according to the author, “show how people in public media organizations make sense of innovation by relying primarily on process-oriented, rather than product-oriented frames”.