“How our children engage with media today”

This research produced by New Zealand’s Broadcasting Standards Authority elucidates to the changing use of media platforms by the country’s 6-14 year olds.

The paper finds that television is still the dominant format for children although the use of tablets and smartphones is rapidly rising. It states that this age range is the biggest differentiator in media behaviour, with usage evolving as the child grows older. However, there is a clear tipping point at the age of 11 when the use of Youtube and social media rise dramatically.

The report also highlights differences between social setting, background and ethnicity in the use of different media platforms, the level of exposure and content preferences.