JOURNAL

Public Service Broadcasting in the Online Television Environment: The Case for PSB VoD Players and the Role of Policy Focusing on the BBC iPlayer

Maria Michalis | International Journal of Communication
2022

In the era of online TV, this article assesses the main challenges faced by public service broadcasting (PSB). As of yet, the development of BBC iPlayer reveals that online TV has not fundamentally changed PSB, because of the interrelationship between VoD services and tv linear offerings. This article examines how PSB could be revived through personalisation and public service algorithms with the help of online TV.