RISJ Digital News Report 2018

This year’s edition of the ever comprehensive Reuters Institute Digital News Report highlights a fall in the use of social media for news in a number of key markets
RISJ 2018
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The extensive report is based on an online survey of 74,000 people from 37 countries, across five continents, and explores issues such as trust in the media, disinformation, viewing trends, podcasting and ad-blockers to name but a few. It also includes new literacy and brand trust for the first time.

A major finding in this year’s report is that the use of social media for news has significantly declined in France, the UK and the USA – the latter being down six percent. According to a summary by report author Nic Newman, the decline is due to a decrease in the discovery, posting, and sharing of news in Facebook. However, there has been a significant rise in the use of private messaging apps as a means to communicate, share and discuss news stories.

Other findings include a relatively stable average level of trust in news, with 44% of respondents claiming they trust it overall. This declines to 34% if referring specifically to news found via a search engine and 23% if found via social media.

With regards to fake news, the survey found that just over half of respondents are concerned about fake news, with the highest percentages found in countries with the “most polarised political situations”. 75% of respondents also believe that responsibility to fix unreliable news lies with publishers, while 71% believe the same for platforms, with some appetite for government intervention.

Find out more about this in-depth report by following the link below.