POLICY BRIEF

Towards a Future-Proof Public Service Media?

PSM AP
2024

Social and technological advances that appeared in the last few years have brought new challenges for public service media. Radical changes in media use, the advent of streaming services and the dominance of big tech as well as the increasing diversity and polarisation of societies have led to the erosion of trust in traditional media. This policy brief results from the comparative research project analysing ‘Public Service Media in the Age of Platforms’(PSM AP). It outlines key discoveries and conversations regarding Public Service Media (PSM) and platformisation in several markets in Europe and Canada. Among the recommendations made by the authors, was the emphasis on adopting a digital-first approach while ensuring universality and bridging digital and socio-economic divides.