Who Finances India’s Journalism?

Center for Media, Data and Society | Central European University
Published: June 2020

Commercial advertisers are the largest players in terms of funding spent in the media in India, but the state has also a significant role, financing the country’s public service broadcaster, shelling out public advertising money to commercial media and holding a monopoly over the news radio market.

The news media market in India is regionally and linguistically fragmented but ownership is concentrated within a handful of large players, more so in regional geographies. It is significant that the news business is largely run and owned by individuals (and families) with primarily non-media business interests and assets…

Text sourced from CMDS | CEU

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