RTP’s use of a rich media ecosystem to reach younger audience
João Galveias of RTP explores the different ways and challenges for public broadcasters to reach a younger audience.
New partnership to research responsible AI in international public media
PMA is delighted to announce a new partnership to research the responsible use of AI by international public service media.
Light-hearted news on social media drawing Gen Z away from traditional sources
Online news sources – particularly social media sites and apps – are the dominant means by which younger people in the UK access news.
New study reveals how audiences undervalue the BBC
A new report provides evidence of how British audiences underestimate the value they get from the UK’s largest public service media organisation and the licence fee.
Funding Democracy: Public Media and Democratic Health in 33 Countries
Funding Democracy: A new report provides evidence of a positive correlation between well-funded public media and healthy democracies.