Value

During natural disasters, public media organisations can serve as vital sources of critical and lifesaving information, as demonstrated when Hurricane Ida hit the US in August.

Public service media has never before had to prove its value within and for society, particularly with an increasingly changing media landscape as well as evolving types of society.

Public service media have a fundamental role in reliably informing society, especially during times of election. But with declining trust in media overall, what can public media organisations do to maintain trust in their services?

President and CEO of CBC/Radio-Canada, Catherine Tait, used her keynote at this year's IIC Canada conference to discuss the impact of disruption and growing distrust of the media on the public broadcasting.