youth audience

Ahead of Belgium’s federal elections, Belgium’s public broadcaster, RTBF, is heading to schools to connect with the young voters.

Staff at PMA member organisations joined an online forum to discuss the ways PSM can best engage and educate youth audiences. 

For three months, a VRT caravan toured Belgium as part of the "Your VRT" survey, finding out what the public thought about the broadcaster.

Effective democracy relies on citizen’s access to trustworthy information. But it also requires citizens to be able to make critical decisions about the sources of that information and whether it is credible or accurate. 

The country’s public radio broadcaster opts for a multimedia approach to reach an overlooked audience segment