PRESS RELEASE

Ngā Aho Whakaari becomes Affiliate Member of PMA

16th April 2025
Ngā Aho Whakaari – Māori in Screen is a non-profit organisation dedicated to advancing the development, visibility and representation of Māori within the screen industries.
A group of people sit in rows in a conference room surrounded by wooden beams. On the left, two people sit on sofas talking.
A workshop hosted by Ngā Aho Whakaari. Credit: Ngā Aho Whakaari.

The Public Media Alliance is pleased to welcome the Aotearoa New Zealand-based organisation, Ngā Aho Whakaari, as an Affiliate Member.

Founded in 1996, Ngā Aho Whakaari is a not-for-profit organisation with a rich legacy, dedicated to promoting cultural excellence, self-determination, and Indigenous leadership in the screen industry. Ngā Aho Whakaari’s mission is to uplift Māori screen practitioners, and to advocate and amplify the Māori language and Māori perspectives, narratives, and artistic expressions within the global screen industries.

Read more: Ireland’s media regulator joins PMA as Affiliate Member

The Public Media Alliance (PMA) is a global association of public service media organisations, regulators, and support bodies, with a mission to support and promote the role of public service media. PMA’s membership is split between Members, and Affiliate Members – organisations that are part of the wider public media ecosystem such as independent regulators, academic institutions and fellow civil society organisations.

A woman sits smiling at a camera with her hands in front of her.

“Joining the Public Media Alliance enhances our ability to advocate not only for Māori working in screen and media, but for Indigenous voices across the globe. At this pivotal time, Indigenous media and storytellers are taking centre stage to reshape narratives, reclaim language and culture, and challenge the colonial frameworks within mainstream media systems. We stand in solidarity with others upholding the principles of public interest journalism, media independence and social justice, and we look forward to learning from others, sharing our knowledge, and championing stories that connect us all.”

– Kay Ellmers, Tumu Whakarae Executive Director of Ngā Aho Whakaari

Kristian Porter

“I am thrilled to welcome Ngā Aho Whakaari to our alliance. There is a real synergy between Ngā Aho Whakaari’s purpose to advocate for Māori and the use of te reo Māori on screen, and the role of public service media, in ensuring it reflects the public they serve. Ngā Aho Whakaari – through its work in Aotearoa New Zealand – has much to offer our global membership, and I look forward to learning from them and exploring the collaborations that their Affiliate Membership might can offer.”

– Kristian Porter, CEO of PMA

Ngā Aho Whakaari and PMA logos
For more information, please contact info@publicmediaalliance.org
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