Gregory Ferrell Lowe and Alan G. Stavitsky

International Communication Gazette

University of Tampere, Finland and University of Nevada, Reno, USA, Sage Publications



The article analyses the economic viability of news production in the two main categories of media organisations, legacy media and digital native media, with a focus on USA and Europe. Their findings encourage the development of a more comprehensive news media system that follows innovation, advocates diversity and enhance quality. The article includes proposals for media policy, partnerships, education and professionalism.