REPORT
This working paper explores the future of public service broadcasting (PSB) in Bosnia and Herzegovina, in light of the complex situation it is currently facing.
Taking into consideration the challenges, development and most recent changes, this research argues that a transformation for a truly PSB in Bosnia and Herzegovina has failed so far in respect to the key elements of a public media system: funding, independence, remit and transition to new technologies.
The publication examines three main points that are relevant to understand PSB in Bosnia and its future prospects. Firstly, it discusses policies development for PSB, how they were adopted and who played a key role in the policy-making processes. Special attention is given to key actors such as the EU, local political elites, and civil society. Secondly, the paper analyzes the political, legal and financial factors that influenced the country’s current situation. Thirdly, the paper examines the way digitisation, convergence, new multimedia platform, and social media influence and change the PSB media system in Bosnia and Herzegovina and its future prospects.
The paper was produced as part of the project “The prospect and development of public service media: Comparative study of PSB development in Western Balkans in light of EU integration“, which is currently exploring the present and future roles and positions of PSB in seven countries across the Western Balkans. The project has been carried out by the Center for Social Research Analitika in partnership with the University of Fribourg.