JOURNAL

How Do Public Service Media Innovate? An Analysis of Product Development by European PSM

Annika Sehl & Alessio Cornia | Journalism Studies
2021

This paper examines how PSM innovate new products for digital news. To what extent does PSM rely on “institutional links or on tight coupling with the environment” during development of new products? Following interviews with public media workers, the findings conclude that when developing a new product, the public service mission, its audience and purpose are all taken into account. It finds that PSM also copy one another, as their structure and mandate are similar. But PSM does not simply copy other digital born media players who are already popular with younger audiences but rather PSM innovation is led with PSM values.