JOURNAL

Public service media and public funding: A three-country study of willingness to pay versus perceived dispensability

Annika Sehl | European Journal of Communication
2023

This study analyses results based on an online survey in France, Germany, and the UK in regards to public service media funding. The study explores the respondents’ “willingness to pay” for PSM versus the opinion that PSM is dispensable. The study finds that although most doubted PSM’s dispensability, they also believed that if the licence was determined by them, they would pay a much smaller amount. Therefore, the study concludes it is important to understand the factors that may impede people’ willingness to pay.