SRG Hackdays: “24 hours of pure creativity”

Each SRG Hackday has a theme and set of challenges. The people who contribute can come with their own ideas around the theme or pick from the challenges given. The winning projects were chosen by through two different voting methods.

The participants vote for their favourite prototype but their own idea is excluded. There is also a  “public award”, where any person from the public can vote for their favorite idea. SRG told PMA, “This is done through sparkboard, the SRG SSR’s digital platform.” SRG SSR has communication measures to help activate the voting and the participants are also encouraged to spread the word to get people voting.

Currently some of the most successful and winning ideas are those with a focus on personalisation, interaction and AI. One such SRG Hackday personalisation idea was the “Tour de Suisse” project “which involves receiving a personalized music playlist based on one’s movements in Switzerland. The bands are chosen from SRG SSR’s Swiss music platform mx3.ch and are not always famous.” It provided a great way for users to discover new music which is a part of PSM’s responsibility to its audience, and helps support the local music industry as well.

The aim of SRG Hackdays was not only to develop new innovative ideas but encourage collaborative working. Projects generated from SRG Hackdays can improve PSM. It provides a space for PSM innovation to take place. It brings together people with a diverse set of skills, to provide diverse solutions, to serve a diverse public. At the centre of these innovations is a motivation to advance PSM making it fit for the technological future and making PSM more sustainable for the future.

“With its collaborative, multi-perspective and gamified approach it’s a very engaging and activating way to deep dive into the needs of the users and develop innovative new ideas – in a short time frame,” – SRG.