VRT Brussels EU

Pressure, prominence & AI | The PMA Briefing

SBC’s CEO decries political pressure, a decline in Germany’s broadcasting fee revenue, and VRT wants more content on its streaming platform.

The silhouettes of two children sitting on a sofa, facing a TV screen.

If audiences can’t find us, they can’t choose us

On a smart TV, reaching Netflix takes a single click. Finding your public broadcaster can take seventeen. That difference is no accident, write VRT's Karen Donders and Aline De Beir.

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Football, local news & cuts | The PMA Briefing

How the FIFA World Cup is driving streaming platform growth for some public media. Plus: a local news mandate for CBC/Radio-Canada.

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Why public media are turning to YouTube

Several major PSM signed special partnerships with YouTube. What does it mean for PSM and what are the costs of such collaborations?

An illustration of two people sat on a couch. A large screen in front of them showing different screens and TV-related icons

Visible or Lost in the Interface? The Unfinished Agenda of Article 7a AVMSD

Why the AVMSD is causing headaches for establishing effective prominence regimes for public service media, and how it can be addressed.

PBS Headquarters.

A consequential week for public media | The PMA Briefing

From defunding and media mergers to cash injections and debates over prominence, this week has been a consequential one for public media.

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Australia passes prominence and anti-siphoning laws

Australia has passed new prominence laws that force television manufacturers to display local broadcasters’ content on home screens.

A boy holds a tablet with the VRT Max loading screen displayed.

“Policymakers must take urgent action” to make VRT prominent

VRT calls on Belgian authorities to take urgent action to ensure they are easy to find and prominent on smart devices.

Accessibility

PSM Unpacked | Prominence

Our global member organisations recently joined us for a PSM Unpacked roundtable to discuss Prominence - its impact and issues.

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SVT is nothing if we are not seen

The head of strategy at SVT writes on the importance of prominence for public service media content in an age of digital gatekeepers