The Legitimacy of Public Service Broadcasting in the 21st Century

JOURNAL
The Case of Scandinavia

Håkon Larsen

University of Oslo, Norway

Nordicom Review 35 (2014) 2, pp. 65-76


Abstract

“The present paper examines the debate on the future of public service broadcasting in Norway and Sweden in the 2000s. I have analysed the discourses on PSB that dominate the public debate in the two countries, the cultural policy related to PSB, as well as the legitimising rhetoric of the Norwegian public service broadcaster Norsk Rikskringkasting (NRK) and that of the Swedish public service broadcaster Sveriges Television (SVT). Theoretically, the analysis draws on normative theories on the role of PSB in promoting democracy, culture and a well-functioning public sphere, as well as theories on democracy and the public sphere per se.”

Read this recommended article


PSM’s Role in the Development of Media Technology and Applications

JOURNAL
NHK and ABC

Zorana Kostic

Department of Media and Communications, University of Sydney, Australia

Published for RIPE@2014, Workgroup 5: PSM and Convergence


Overview

Triggered by the pressures of globalization, the processes of media convergence have split into a two-way communication process consisting of both convergent and-divergent axes. The challenges this duality has created have a continuing and accelerating impact on public broadcasting around the world, and the way it is being experienced by audiences. The more the themes and technology of convergence are exploited in and through the media, the more possibilities appear across multiple digital platforms, which cohere to form a type of techno-postmodernism or techno-cyberism. These convergent processes, where they intersect with public broadcasting have been branded, for want of a better term, as Public Service Media (PSM). The paper analyses these processes through an examination of transformational experiences in the oldest PSBs in the Asia-Pacific region, Japan’s NHK and Australia’s ABC. In this context the NHK and ABC become paradigms of how technological knowledge and social/cultural transformation can be reimagined to benefit the public interest.


The Export of US Infotainment

JOURNAL
The Death of International Public Service Television

Jane M. Shattuc

Emerson College, Boston, US

Published for RIPE@2014, Workgroup 5: PSM and Convergence


Overview

What is the unstated line that public service networks will not cross when attempting to compete with commercial networks in terms of popular culture? This debate is often framed around documentary and the term “infotainment”—a value-laden term that cuts off any positive possibility of using popular culture as an effective tool for public service. What exactly does this mean? Working with concepts drawn from cultural studies specifically the work of Pierre Bourdieu, I will provide a discourse analysis of how popular culture and the fear of infotainment has been historically understood in the construction of three diverse public television networks.

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Auntie Knows Best?

JOURNAL
Public broadcasters and current affairs knowledge

Stuart Soroka, Blake Andrew, Toril Aalberg, Shanto Iyengar, James Curran, Sharon Coen, Kaori Hayashi, Paul Jones, Gianpetro Mazzoleni, June Woong Rhee, David Rowe and Rod Tiffen.

Cambridge University Press, 1 January 2013, British Journal of Political Science

Abstract

“PSBs are a central part of national news media landscapes. In many countries, PSBs are the first choice of citizens when it comes to news providers. And in perhaps more countries still, PSBs are thought of as specialists in provision of hard news.

We test this proposition here using survey data from a large cross-national survey involving indicators of current affairs knowledge and media consumption. Specifically, we examine whether exposure to public versus commercial news influences the knowledge citizens possess about current affairs, both domestically and internationally. We also test, using propensity score analysis, whether there is variation across PSBs in this regard.

Results indicate that compared to commercial news, watching PSB has a net positive influence on knowledge of hard news, though not all PSBs are equally effective in contributing to knowledge acquisition. This knowledge gap between PSB and commercial news media consumption appears to be mitigated by factors such as de jure independence proportion of public financing, and audience share.”

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Ripe 2013: The Value of Public Service Media

Book | Journal
The sixth publication in the series of RIPE Readers on PSM published by NORDICOM

Editors: Gregory Ferrell Lowe & Fiona Martin

2013


Overview

With public service media under increasing scrutiny by governments and media markets alike, this reader contains a selection of chapters which investigate the diverse conceptions of public service value in media, keyed to distinctions in the values and ideals that legitimate media as a public service in many countries.

Chapters include ‘Comparing Public Value as a Media Policy Term in Europe’, ‘Disaster Coverage and Public Value from Below’ and ‘ A Market Failure Perspective on Value Creation in PSM’ as well as many others.

To access the full publication, click here.


Mapping Digital Media: News and New Media in Central Africa

REPORT
Challenges and Opportunities

Marie-Soleil Frère 

The Open Society Media Program, December 2012


Abstract

The Democratic Republic of the Congo (DRC) is the largest country in sub-Saharan Africa. Rwanda and Burundi are among the continent’s smallest states. More than just neighbours, these three countries are locked together by overlapping histories and by extreme political and economic challenges. Their populations are overwhelmingly rural and young. In terms of media, radio is by far the most popular source of news. Levels of state capture are high, and media quality is generally poor. Professional journalists face daunting obstacles.

Telecoms overheads are exorbitantly high. In these conditions, new and digital media — which flourish on consumers’ disposable income, strategic investment, and vibrant markets — have made a very slow start. Crucially, connectivity remains low. But change is afoot, led by the growth of mobile internet access.

In this report, Marie-Soleil Frère surveys the news landscapes of DRC, Burundi, and Rwanda. Marshalling an impressive range of data, she examines patterns of production and consumption, the often grim realities of law and regulation, the embryonic state of media policy, the role of donors, and the positive impact of online platforms. Most media outlets now have an online presence. SMS has become a basic tool for reporters. Interactivity gives voice to increasing numbers of listeners. The ease of digital archiving makes it possible to create a collective media “memory” for the first time. Chinese businesses are winning tenders for infrastructure projects.

The report ends with a set of practical recommendations relating to infrastructure, strategies to reduce access costs for journalists and the public, education and professionalisation, donor activity, governance, regulation, and media management.


The Public Sphere, Social Networks and Public Service Media

JOURNAL

Petros Iosifidis

Sociology, City University, London

2011. Information, Communication and Society, 14(5), p. 619-637

Taylor and Francis Publications


 

Abstract

“The traditional Habermasian concept of the national public sphere created by the mass media of newspapers and television is said to have transformed to a multi-layered sphere of online and social networks which are increasingly important in engaging and mobilizing citizenship and in shaping the discourse within which rational discussion takes place. This article argues that the democratizing and empowering functions of the Internet and the new social media is being exaggerated and represent technological optimism for a number of reasons: the open participation of the Internet can turn chaotic; there is a problem of inclusiveness; censorship might be an issue; the Internet has become a major arena for corporate activity; the Internet’s content is highly partisan; and above all, extensive dialogue and critical discussion (the very essence of the public sphere) is often absent on the Net. The article argues that open-platform Public Service Media (PSM) are capable of developing more comprehensive and inclusive social frameworks than online providers. Despite the growing financial gulf between PSM and their commercial competitors, public institutions should be free to expand online and into different platforms. As trusted media brands, PSM contribute to the creation of an inclusive public sphere, enhanced civic engagement and informed citizenship.”

To read the full article, follow this link to Taylor and Francis Online.


Riding the Wave

JOURNAL
Public Service Television in the Multiplatform Era

Mary Debrett

La Trobe University, Australia

Media, Culture and Society, Sage Publications, 2009, 31(5), p.807-827


Abstract

Despite their funding dilemmas, public service broadcasters are finding new legitimisation in the digital era. Re-asserting their mainstream status in the fragmenting marketplace, PSB institutions around the world are identifying new ways of delivering public service goals via interactive, on-demand media services across a range of platforms. By repositioning as media content companies, PSBs are forging new kinds of relationships with the public as viewers, users and producers, connecting communities, while also delivering an array of pluralist, personalised services. However, such changes inevitably bring new problems – conflicts with established practices, increased costs, new enemies in the marketplace and the temptation of new commercial revenue streams. Grounded in a series of industry interviews taken from across six case studies and referencing recent literature and policy documents, this article analyses the impact of public broadcasting’s digital rebirth on traditional public service principles.

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Beyond Broadcasting: The future of state owned broadcasters in Southern Africa

JOURNAL
Written in 2009, this recommended article, supported by FesMedia Africa, conveys the complicated changes facing state-owned broadcasters in Southern Africa. 

These changes include those influenced by the “digitisation of production, distribution and consumption of public interest news and current affairs” and their impact on key broadcast players across the region.

The report is split into sub-reports about the media landscape in individual states and the influence of technological, regulatory and conceptual changes to broadcasting services.

For full access to this open-source article, click here


Media System, Public Knowledge and Democracy

JOURNAL
A Comparative Study

James Curran, Shanto Iyengar, Anker Brink Lund, Inka Salovaara-Moring

Goldsmiths University London, Stanford University, Copenhagen Business School, University of Helsinki

European Journal of Communication, SAGE Publications, 2009, 24(1), p.5-26


Abstract

This article addresses the implications of the movement towards entertainment-centred, market-driven media by comparing what is reported and what the public knows in four countries with different media systems. The different systems are public service (Denmark and Finland), a ‘dual’ model (UK) and the market model (US). The comparison shows that public service television devotes more attention to public affairs and international news, and fosters greater knowledge in these areas, than the market model. Public service television also gives greater prominence to news, encourages higher levels of news consumption and contributes to a smaller within-nation knowledge gap between the advantaged and disadvantaged. But wider processes in society take precedence over the organization of the media in determining how much people know about public life.

To read this recommended article in full, click here.