Join us on 10 August for a roundtable discussion with public media colleagues from around the world, on the subject of “Connecting with and serving Indigenous audiences”.  

Staff at PMA’s member organisations are invited to attend our roundtable event where we will examine how public media organisations can best connect with and serve Indigenous audiences. The event will be an informal conversation among colleagues in a safe, private space, where we will consider challenges and best practices.  

To register, please email by Monday 7 August.

Explore: Our previous roundtable sessions and resources 

Public service media (PSM) organisations have a mandate to represent, deliver and be accessible to all of society. So how PSM meeting this mandate for Indigenous communities?  

In many countries – particularly in postcolonial societies – there is a need for sensitivity around Indigenous affairs. It is imperative that PSM understand and accommodate these sensitivities respectfully, while also not compromising on integral values such as impartiality. How is this best achieved?  

At the same time, they need to also protect the Indigenous journalists who can be victims of online abuse and harassment because of their background, role and the stories they cover. How can PSM best protect these journalists from such harm?  

This session will bring together public media workers from across PMA’s global network. This session is for those with experience in covering Indigenous affairs for Indigenous audiences.  

During the session, we’ll consider topics related to how PSM best connect with and serve Indigenous audiences, such as:  

  • Engaging with Indigenous audiences meaningfully, understanding what they want from their public broadcaster 
  • Building links and connections with Indigenous communities 
  • Covering Indigenous issues fairly, impartially and with rigour 
  • Protecting Indigenous journalists from threats to their safety 
  • Ensuring company-wide knowledge of and investment in Indigenous affairs 

Thursday 10 August, 23.00 – 00.30 BST (UK time)*  

Please see other relevant time zones below (or check your local time here) 

18.00 (Thursday – Eastern Daylight Time) 

10:00 (Friday 11 August – New Zealand Standard Time)** 

08:00 (Friday 11 August – Eastern Australia Standard Time)** 

06.00 (Friday 11 August – China Standard Time)** 

*The session will last between 60-90 minutes. Participants will not be obliged to commit to beyond 60 minutes. 

**For these time zones, the event will be on Friday 11 August. 

Via Zoom.  

The session will be recorded for PMA’s records but will not be published publicly. Instead, a summary sheet of key discussion points, practical advice and resources mentioned will be made available shortly after the forum via our website and sent out to participants. 

Participants will receive a link to the roundtable meeting upon registration. 

Register your interest in PSM Unpacked:

“Connecting with and serving Indigenous audiences”
If you’d like to participate in this forum, please register via email to 

Please register by Monday 7 August

Featured image: CBC North Iqaluit. Credit: Sebastian Kasten/Creative Commons